SEO and Marketing for Internet and Mobile

Client Type (B2C): Online Jewellery Retailer

Raise the profile of their website

Search Engine Optimisation (SEO), when applied in a structured way, will result in your website starting to feature highly in the search results for the search phrases that really matter – the ones your customers actually use.

For the important keywords – we do not pretend that we can achieve results overnight, but within two to three months you will start to see imporved search results generating higher levels of traffic to your website. What's more, by focussing on the really important keywords, the visitors will be interested in what you have to offer.

The graph on the right shows how a consumer focussed site achieved over 1000% growth in organic search traffic in just 4 months!

Client Type (B2B): Specialist Cleaning Services

Generate high-quality inbound sales enquiries from the internet

Search Engine Optimisation (SEO), on its own, is not enough. To be effective your site needs to convert visitors into prospects who are interested in receiving news and updates from you, or even better direct sales enquiries.

The proof that even in the world of industrial B2B services, a well managed web strategy can lead to substantial long-term growth of the web siate as a sales channel can be seen in the graph to the right.

Allowing for seasonal variations, this client has seen a month-on-month growth in inbound sale leads originating directly from the web site.

Get on board the mobile revolution

• There are four mobile phones to every PC in the world, and they are increasingly being used to look for businesses on the Web
• It's estimated that 60% of consumers worldwide have access to the internet via their mobile phone
• Web traffic from mobile devices increased 148% globally in the past year alone
• Studies show that a mobile-friendly site creates an overall traffic increase of 13%
• Of the mobile users that have a bad experience when they visit a website (e.g. difficult navigation because the site isn't optimised for mobile browsers) 61% will not go back to the site.

What is more, today, you can click your camera phone and it will translate a simple bar code from a flyer, print ad or sign and link you via your mobile device from the physical world to the mobile world... literally in a flash.

Your prospect or customer today often is required to travel across many marketing gaps. The bad news is most business owners and marketers are NOT making this any easier for the prospect.

Increasingly, you may see competing businesses running marketing campaigns in the online, the offline and the mobile worlds, all working in synch to cast their marketing message out and reel their prospects in.

Our prospects deserve to have a seamless experience with us, yet very often there are gaps between individual campaigns.

To benefit from mobile is really just a matter of looking at your marketing a bit closer and with an eye toward connecting things better. Some of this will require a fresh mindset together with a few new tools and strategies.

To take your first step, set up your own mobile website in less than an hour