Search Engine Optimisation (SEO)
or ... We'll Put Your Site On Top of Google
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To get your site listed on top of Google, Yahoo, Bing and more, contact us for a no obligation SEO proposal or consultation.
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Rank better on search.
Did you know? More than 8 out of 10 Internet users look on search engines like Google, Yahoo and Bing to find information and the products or services they want to buy.
If your site does not appear near the top on these search engines for relevant search terms then you may be missing out on the lion's share of business.
What is SEO?
Search Engine Optimisation or SEO is the process of optimising your website (in other words, making changes to the visible and hidden text) in order to properly convey your site's theme to search engines, with a particular emphasis of some target keywords – so that you may be found by prospective customers using those keywords as a search term.
In order for your site to position highly in the major search engines, you must understand how the engines work and what they look for. Search engines rank sites based on algorithms, which are complicated mathematical equations. The algorithms typically take into account two major factors:
- unique content that is keyword rich
- your site's link popularity (the number of quality incoming links to your site).
Other important factors include: site architecture, your code and how "natural" your site is.
For people that are new to the subject, here is a simplified overview of how the engines rank sites:
Think of the search engines like teachers handing out points for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a list that has 200 items on it and she assigns you points for each of the things you do well.
Remember, some of the items on the list are more important than others. No one knows for sure how the algorithm works, but we test and monitor the industry to come up with a technique that works well for getting sites ranked.
The number of points you achieve will determine how well your site will rank. We do not take any shortcuts or use any "tricks" that might lead to trouble in the future.
Getting your site on the top of the engines is the foundation of any marketing campaign. If your site doesn't come up on top, you are losing traffic and sales to your competitors. To find out how you can benefit from SEO, contact Empowered Sourcing for a consultation or proposal.
What about SEO for Mobile Sites?
Well, the truth is, whilst all of the core principles hold true, you need the site content to clearly be structured according to the keywords that you are targetting, and you need to build external reputation, in the form of incoming links, experience tells us that there are other aspects that also need to be taken into account.
Want to know more?
- Catch up with analysis of recent developments affecting SEO
- Download notes from an SEO presentation (Feb 2010) for an overview of how to tackle SEO on your site