We use our expertise to make your web site deliver real benefit
Our approach and involvement can be tailored according to each individual client's specific needs, for example;
To make the most from the Internet as a channel to market it is important to take a methodical approach, and this is where we can guide you.
- Total ownership and accountability for your internet sales channel
- SEO and PPC consulting and ongoing implementation
- Mobile marketing strategy consulting and implementation
- Web development partner for emerging businesses and niche projects
Total ownership and accountability for your internet sales channel
For some clients we take on the full control of the management of their web site, with the clear objective of delivering opportunities into the sales pipeline.
For an ambitious businesses who wants to get the most from the on-line channel to market, but who just don't have the time, knowledge or inclination to run this themselves then getting a specialist to take it on is a perfect solution.
The trick is to find a person or organisation who you can really trust and rely on to deliver.
We understand the risk that you are taking, and can start to work with you on a "no committment" basis, so that you can build confidence and ramp up effort as and when you are ready. We would also encourage you to speak to existing clients to gain an objective view of what it is like to work with us.
When you are comfortable, we hope that you will come to think of us as an integral part of your team.
SEO and PPC consulting and ongoing implementation
Search Engine Optimisation (SEO)
Being at top of Google is every business's dream, and as Search Engine Optimisation (SEO) Experts, we can help you.
And of course it's not just Google, but you need to think about Yahoo and Bing as well.
This is what people often call Search Engine Optimisation or SEO for short.
Our SEO process starts by working with you to understand how your prospective customers are likely to search for products and services such as yours. We want to identify some initial "keywords".
We then divide our effort into two main areas;
- On-Page Optimisation: Optimising the content on your site to ensure there are pages highly relevant to each of the "keywords" or "search phrases" that we are targetting. Often this will require new material to be written.
- Off-Page Optimisation: Building external links into your site to increase its perceived Reputation. Here we can adopt a number of completely ethical techniques to ensure the results are totally natural and welcomed by the Search Engines.
Over time we monitor the position of your site for each target "keywords" or "search phrase" so that we can both see the impact of this SEO activity.
Pay Per Click (PPC) Advertising
Pay-per-Click (PPC) advertising (e.g. on Google, Yahoo and Bing) provides a highly cost-effective mechanism to target just the right customers, so it is little wonder that many businesses are adopting PPC.
Although it is relatively straightforward to set up a PPC Campaign, running a Campaign effectively requires significant understanding of how the system works and how to objectively cycle through continual improvements to your keywords and advertisements. With the right approach we can show you how to beat your competitor with high click-through rates, yet at lower cost per click.
If it makes sense to you, we can even run the entire campaign on your behalf.
Mobile marketing strategy consulting and implementation
More and more people are using their mobiles to access the internet, and so it is becoming essential that businesses adapt to the way thier customers are working.
We are now at the point in time where a significant number, if not a majority, of customers expect a credible business to have a mobile website. Your competition is going mobile, your prospects are already mobile and many of your existing customers are literally waiting for you to get your act together.
So, by extending your existing web presence so that it works well with mobile devices, you can provide a seamless customer experience no matter where you customer happens to be at an given time.
What is more, you can even integrate your mobile web site with printed material such as brochures – so a user can get straight to your website from a display sign or brochure simply by taking a photo on their phone of a special square barcode.
Some of the most effective marketing campaigns are now mobile based, and the tools to support this are now within your reach.
As a frist step, you can set up a goMobi™ mobile web site that works across all mobile phones. Find out more.
Contact us now to find out more about how mobile can help your business to grow!
Web development partner for emerging businesses and niche projects
If you need to develop something beyond a typical web site for your business, then you need a partner that will work with you along the journey from concept through to launch and in-life support.
We relish a challenge, and pride ourselves in finding the right solution to some of the most complex problems.
Information visualisation is an example of one of our areas of expertise, including the representation of information in a 3 dimensional space, based emerging standards such as X3D.
So whether you have an embryonic project in mind and are not sure how to take it forward, or already have a clear specification defined and are looking for a development partner, then please just get in touch for a no obligation discussion.